The Breaks | VH1
T H E B R E A K S
In 2016, VH1 premiered The Breaks, a movie and backdoor pilot about hip-hop in the 90s. The movie did well and was greenlit to series. The problem was the series wouldn’t premiere until a year later.
To build excitement and awareness, we helped create a campaign highlighting the journey of the show’s characters.
The Breaks premiered to double the audience of VH1’s last scripted series and was their best scripted series launch ever, among men 18-49.