Subway | dentsu

G O   P R O

In January 2021, Subway offered customers the option of doubling the protein on any footlong by asking to “Go Pro.” So what better way to launch this offer than by getting some actual pros, to teach people how to go pro.

For this effort, we enlisted Marshawn Lynch and Deion Sanders in a series of TV commercials and social videos that not only blew up on Twitter, but in sales, with same store sales  up 8% from pre-pandemic numbers.

Video Game
Group Creative Directors: Alex Taylor & Jason Stefanik
Copywriter: Paul Bailey
Art Director: Russell Hendrie.