Snickers | BBDO
YOU’RE NOT YOU WHEN YOU’RE HUNGRY
TV, PRINT, SOCIALWhen Snickers decided to buy time on the Oscars with another “You’re Not You When You’re Hungry” commercial, we needed to find a way to take a campaign that everyone knew and make it fresh.
We did this by flipping the structure, taking a legendary villain and asking what if he was only mean because he was hungry.
The ad immediately took over Twitter and became one of the most talked about ads on the broadcast.
P R I N T
O T H E R S N I C K E R S W O R K
I worked on Snickers for several years and probably wrote 50 spots with Jean Claude Van Damme. And while I never got to work with the Muscles from Brussels, I did get to make spots featuring Kenny G., Leon Lett and some newscasters in Mexico.
covered by
GOLD CREATIVE EFFECTIVENESS
CCO: David Lubars
Executive Creative Directors: Peter Kain, Gianfranco Arena
Creative Directors: Jason Stefanik, Alex Taylor