NFL | Grey

F O O T B A L L   I S   F A M I L Y

We worked with Grey on a new campaign for the NFL. Over several weeks, we wrote tons of short films and TV spots, but one of the very first we wrote ended up being the launch film for the campaign.

As a Clevelander, I kept pushing for it to star the then starting quarterback for the Browns, Johnny Manziel. Everyone thought this was a terrible idea but me. In hindsight, they were correct.