Foot Locker | BBDO
K Y R I E I N T H E A I R
This was BBDO’s first Week of Greatness commercial. It reached three million YouTube views in it’s first week, lit up Twitter and garnered a ton of press. But most thrilling was watching other NBA players retweeting it and commenting on it.
After this video, instead of Foot Locker having to reach out to athletes, athletes started reaching out to Foot Locker to see if they might have any upcoming ads they could be in.