FTX | dentsu


FTX is one of the leading platforms for trading cyptocurrency and NFTs. But they don’t want to just be one of many they want to be #1. The first and only place you think of to trade crypto. An icon. And so who better to launch FTX than two icons, Tom Brady and Gisele Bündchen.

We created a launch film with Tom and Gisele encouraging literally everyone to join them and get into crypto with FTX. The commercial aired in the first game of the season and outperformed every single ad except one, driving almost half a million searches for FTX within minutes.

The second film, “The Trade,” debuted a month later and was trending on twitter within minutes.

In addition to the long form films, we also rolled out a :60, :30, multiple :15s, 6s with more work to come. Because if Tom and Gisele are in, why aren’t you?

Here is a shorter form piece.

This YouTube version  is skippable after the first 5 seconds.

featured in

CCO: Menno Kluin
Group Creative Director: Jason Stefanik
Copywriter: Andrew Hunter, Shevek Anandan
Art Director: Doug Murray, Jacob Schiappacasse

Design Director: Brian Gartside