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Unstopables | Saatchi & Saatchi


S P O K E S N O S T R I L S


Downy Unstopables gives your clothes a crazy long lasting freshness. But it’s hard to get the idea of freshness across on TikTok, a medium not known for its ability to convey scent. So we got an absolute expert on smells to be our spokesperson: nostrils.

Downy Spokesnostrils was one of the first posts the brand made on TikTok and the first video quickly racked up over 90 million views and became a longer running series. Here are a few of our favorites.


            




CCO: Matt McKay
Executive Creative Director: Jason Stefanik
CD: Talon Gustafson
CD: Brian Pinkley
AD: Luis Pombo
CW: Nick Romano