Downy | Saatchi & Saatchi

S M E L L U N S T O P A B L E

Downy Unstopables scent beads keep your clothes smelling wildly fresh for a crazy long time. Which presents a challenge as scent and passage of time are difficult things to fit in a 30 second TV ad. So we decided to show off the feeling of confidence you get from smelling fresh even in situations you wouldn’t expect it.
A feeling that looks like an all day shimmy.

Chief Creative Officer: Matt McKay
Executive Creative Director: Jason Stefanik
Creative Directors: Talon Gustafson, Brian Pinkley