FTX | dentsu
F T X
Cryptocurrency has been the hottest investment in tech and finance circles for years, but FTX is aiming to take crypto to the masses with an app that allows you to easily and safely buy, sell and research crypto.
So for the first Cryptocurrency campaign ever, we tapped into a very simple and relatable emotion. The fear of missing out.
And that sense of FOMO was very real during the making of this campaign, as we won the FTX account and found out we needed a new campaign to air during The Match, which was four weeks away.
So this campaign was briefed, scripted, sold, shot and shipped in 3 weeks and 3 days.
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Group Creative Director: Jason Stefanik
Copywriter: Kelly Jenkins
Art Director: Allison Miller
Design Director: Justin Walsh