GOLFING SCHOOL OF BUSINESS
The FedEx Golfing School of Business was a content driven experience on the FedEx homepage.
Featuring the brilliant Steve Tom, it was basically a series of entertaining vignettes to kick off the season
while talking up FedEx capabilities.
We then backed this up with print ads and the FedEx Putting Green, a direct mail piece that we sent to influencers. From the outside, it appears to be a standard FedEx box, but when opened, it folds out to be a putting green.
FILMS
THE FEDEX PUTTING GREEN
